How to create orininal content for your website to get more traffic

The orininal content is very important,it can help people.

But first, it's important to understand that you shouldn't dive into content creation without first creating a solid content strategy.

Your content strategy keeps you on track and ensures that there's a clear purpose behind each piece of content you create.

1.Find the important topics that peopel search.

Whatever you're planning to create, you need to make sure it's something that will appeal to your target audience.
How you do that depends on the channel you're creating content for.
talk about tiwh your friend to found the topic that may people are interest.
You can publish content about other topics, but you'll struggle to get eyeballs on it unless you already have a lot of traffic or subscribers, are willing to pay for ads, or have a proven distribution channel like a large good idea.

2.Use a keyword research tool to expand on your ideas

you can find the idea at google .amazon, facebook or youtube. they are hot keywords that many people search, you can see the search result.
Look through the keywords and add any promising topics for content to a keyword ideas list.

For example, 'best coffee maker' and how to make whipped coffee are promising content ideas for our online coffee store. They're things our target audience is likely to be searching for and have search volume, so we'll add them to a keyword list.

3.Check your competitors website or company information.



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People have a tendency to use the same ‘RC Tpys' keywords in keyword research tools, which means you often end up seeing the same keyword ideas as everyone else.
This isn't necessarily a bad thing, but it does keep you in ‘the box.'

For that reason, it's also worth looking at what your competitors are creating content about.

If you're looking for content ideas for your website, you first need to identify your competitors. The easiest way to do this is to head to your keyword list in Keywords Explorer, then go to the Traffic Share by Domains report to see which websites get the most traffic from those keywords.

4.you can creating original content for other channels like social media .

that's a different ball game. People on these platforms have already subscribed to your content, so you don't necessarily need to publish stuff they're searching for. You just need to publish stuff they'll find interesting.

SIDENOTE. This is also kind of true for YouTube as you'll often attract video views from the “suggested” recommendations in the sidebar.
Here's are a few ways to do that:

Check your analytics. Most email marketing tools tell you which emails got the most engagement in terms of opens and clicks, and most social media platforms tell you which are your best-forming posts. Use this data to better understand your audience.
Check customer feedback. Look for common queries in customer support tickets.
Check internal site searches. Look at what your visitors are searching for on your site using Google Analytics.
Ask or survey your customers. Nobody knows what kind of content your customers want to see better than your customers.

5.Pick a original content type and format that many people can publish.

Assuming that you've picked a topic from your list of ideas, the next step is to decide on the type and format of content you're going to create.

Content type
If you're creating content for YouTube, the content type is already decided for you: video. It's the same story for email and social media: you'll be writing some kind of email or social media post.

But if you're creating content for your website, you have a few different options, including:

Blog post
Product page
Landing page
Interactive tool
Wiki/help article
The best content type for the job will depend on the topic and purpose of your content.

For example, if we wanted to share some SEO tips, a blog post would be the best content type because its purpose is to increase brand awareness and educate potential customers. It wouldn't make sense as a landing page or interactive tool, and there's no point hiding it away in a wiki that's intended for customers.

If we wanted to create content about how Ahrefs compares to the competition, a landing page is arguably the best format. The purpose of this content isn't really to increase brand awareness; it's to nurture interest and entice the purchase.

If we wanted to create content explaining how to use an individual feature in Ahrefs, we'd likely create a wiki article because the content's purpose is to retain customers and brand loyalty.